NEW YORK - November 30, 2020 - Emles Advisors (“Emles”), an asset management firm built to solve the unique challenges of today’s markets, releases the launch of two new exchange-traded funds (ETFs) - the Emles Protective Allocation ETF (DEFN) and the Emles Luxury Goods ETF (LUXE).

Former Alerian founders, Gabriel Hammond and Dave Saxena, reunited in October 2020 to launch a suite of unique ETFs under the umbrella of Emles Advisors. With the initial offering, Emles announced their mission to broaden investor access to non-traditional asset classes and strategies that are designed to generate attractive, uncorrelated returns. Today’s release reinforces that intention and further demonstrates this unique value proposition.

“We’re building an asset management firm to identify emerging opportunities and incubate asset classes in which others have not yet invested,” said Gabriel Hammond, founder of Emles Advisors. “There is an entire world of untapped investment opportunities, that have been inaccessible either due to lack of imagination or the wrongful assumption that they are too complicated to execute. Emles changes that.”

The Emles Protective Allocation ETF (DEFN) thoughtfully invests and diversifies across asset classes that have historically preserved capital in periods of stress.  As such, DEFN aims to provide investors competitive returns in benign market environments while seeking to protect portfolios in periods of extreme market stress. 

The Emles Luxury Goods ETF (LUXE) aims to provide high growth potential through exposure to companies that may stand to benefit from increased consumption of luxury goods. LUXE is the only ETF in the market that captures the global “luxury” industry.

Hammond, founder of Emles Advisors, commented, “The prospect for market volatility, economic uncertainty, and inflation shocks are always on the investor horizon. The Emles Protective Allocation ETF seeks to act as a portfolio ballast in an effort to provide robust returns during stable conditions, and strong absolute returns in periods of stress.” 

Hammond continued, “Consumers in all industries are increasingly adopting a buy less, buy better approach. The Emles Luxury Goods ETF provides investors with a strategy to take advantage of this ‘premiumization’ consumer trend.” 

Today’s launch of DEFN and LUXE joins the list of Emles’ current ETF offering, which includes:

Tags: Capital Preservation, Diversification, etf, growth, luxury